Saturday, September 27, 2008

Got Milk?

There's an interesting article in the NY Times today called "Today's Lesson: Selling Teenagers on Benefits of Milk" that is about how high school students are working in their classes to create ad campaign ideas for milk. (I would post the link but the NY Times web site is being crazy right now.) 

It's an interesting idea and essentially what we do in our PRPs--learn and produce work explicitly for a client. Why can't high schoolers do this as well? In fact, it might help them see the real world application and benefits of learning and critical thinking. A high school class probably wouldn't be the only clients working with Lego, for example, on how to build the biggest and best Lego set, but why can't they make up one of the clients? Why can't their ideas be considered? I think it would be a great way to get students motivated.

1 comment:

Anonymous said...

I think you just wanted an excuse to use that title Becca. Seriously though, I think it is a great idea, especially for companies that market to teenagers. If grad students can be slave labor, why not HS kids as well?